Helena

Helena for Grok

Bring Helena, the first autonomous AI marketer, to Grok. Helena learns your brand, builds a personalized marketing strategy, and executes it 24/7—writing, publishing, optimizing, and reporting across SEO, social, ads, and email.

What this plugin installs

This plugin installs one remote, Streamable HTTP MCP server:

• Name: helena
• Endpoint: https://agent.enrichlabs.ai/api/mcp
• Tools: send_turn_start, send_turn_status

send_turn_start begins a Helena agent turn and returns a job ID. Poll send_turn_status with that job ID until it finishes and returns final text, a session ID, the tools Helena called, and any generated media assets. Pass the returned session ID on later turns to continue the same conversation.

The plugin contains no executable scripts, hooks, downloaded binaries, or embedded credentials.

Authentication and access

Authenticate once from Grok's interactive /mcps screen (steps below). The connection uses Enrich Labs OAuth 2.1 with PKCE. Sign in to Enrich Labs, select a brand, and approve access. Grok handles the resulting OAuth credentials; no API key is stored in this repository. Installing the plugin or running grok mcp doctor alone does not complete this sign-in.

The shorter setup URL https://enrichlabs.ai/mcp is a reverse proxy to the same MCP service at https://agent.enrichlabs.ai/api/mcp. This plugin uses the canonical endpoint directly; both URLs reach the same server and OAuth flow.

MCP access requires an eligible Enrich Labs plan and completed account onboarding. Each authorization is scoped to the selected Enrich Labs account.

Data and actions

Requests sent through this plugin go to agent.enrichlabs.ai. Helena may read the brand, product, campaign, and connected marketing data available to the selected Enrich Labs account. Conversations and generated assets may be stored in that account's Helena workspace according to the Enrich Labs terms and privacy policy.

The send_turn_start tool is intentionally marked as potentially destructive because Helena can use connected services to take real-world actions when the user asks. Review the proposed action and require explicit approval before publishing content, changing a storefront or campaign, contacting customers, or spending money.